Author: jrrt Language: text
Description: When you guys are retargeting, do you like videos or images better? Timestamp: 2019-04-19 13:32:24 +0000
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  1. Retargeting
  2. I'm learning more about internet marketing. I'm a bit old school (even though I'm not old) and am looking at more digital forms of marketing and branding vs. traditional (outdated?) means.
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  4. When you guys are retargeting, do you like videos or images better?
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  17. Also, where do you like to focus on -- the headers, footers, the sidebanners?
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  19. Merry Monday to all!
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  21. -Spurs
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  24. Hi!
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  26. Retargeting is a very broad concept, and can be done across multiple platforms like Google Search, Display Network, Facebook etc.
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  28. First of all, you need to define segments that are valuable to you. For example, if you are an online e-commerce company, then someone who visits your website may be one segment, and people who add to cart but do not purchase may be another segment.
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  30. Both are at different levels of the purchase funnel, and therefore require different creative strategies to re-target. One of them may like a carousel image creative, whereas another one may like videos better.
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  32. Let me know if you want to discuss anything regarding re-targeting.
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  34. Best,
  35. Kanhaiya
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  38. Kanhaiya,
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  40. Thank you! I'm leaning more towards the cart/investigation of my site but no purchase made.
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  43. I think it really depends on what you are marketing. A good example is like when I was trying to purchase powertools. I really leaned toward products that have videos so I can see the product based on person and pretending to use the product. For other products like model trains for example I would need highres photos to really help me want to purchase the produts.
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  46. Hi,
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  48. I always look on youtube if i'm going to spend a fair bit on something to see if there are any reviews, I think a lot of people do these days, Written reviews sometimes helps if genuine.
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  50. Best Regards
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  54. Kanhaiya,
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  56. Thank you! I'm leaning more towards the cart/investigation of my site but no purchase made.
  57. Hi,
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  59. I can help you with the same. You can try to find out a lot of things regarding the problem of add to carts but no purchase -
  60. 1. Is the payment gateway working fine? Or does it give errors frequently? Do test transactions and see it multiple times a day
  61. 2. Does your website go down? You can use uptimemonitor to setup free downtime alarms
  62. 3. From a business point of view, try to do an A-B testing. I did this multiple times for my clients. Giving a 10% OFF improved the conversions greatly!
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  64. Can help you out more with suggestions.
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  67. Retargeting simply means allowing you to follow up and engage in your website visitors.
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  69. Instead of wasting your entire advertising budget to get new visitors, you must consider retargeting people who have already visited your site with personalized ads and messages.
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